Susego was born from a simple idea—that clothing should feel as meaningful as it looks. For us, fashion is not about trends, but about timelessness, comfort, and conscious choices that respect both people and the planet.
Proudly made in India, every Susego garment begins with the hands of skilled artisans. From hand-spun yarns to natural dyes and handwoven fabrics, our process honors heritage while reimagining it for the modern man. Each piece reflects patience, craftsmanship, and creativity—values that are slowly disappearing in a fast-fashion world.
What sets us apart is our design-led, research-driven approach. Every collection is shaped by understanding how men live, work, and celebrate today—so that our clothing is not only beautiful, but also deeply relevant, versatile, and enduring.
Susego is our way of celebrating the contemporary Indian man: thoughtful, confident, and rooted in his own story. At its heart, Susego is a bridge—between past and present, tradition and modernity, artisan and wearer. Every shirt we create is not just fabric, but a legacy you carry forward—with pride.
The design + craft philosophy
It starts with a thread, handspun, handwoven, and tinted by nature. From indigo and pomegranate to marigold, madder root, turmeric, jaggery, and iron, each hue is born from the earth, not a lab. Every Susego piece is thoughtfully made, blending Indian textile traditions with a modern global aesthetic.
We work with natural handloom fabrics, shaped into elevated essentials for the discerning man—shirts that breathe, move, and age gracefully. Our silhouettes are relaxed yet refined, designed for those who value quiet luxury, cultural depth, and mindful living.
At Susego, we believe clothing should be more than stylish. It should feel like home. Every piece is a dialogue between heritage and minimalism, bold expression and lasting comfort. Created responsibly. Meant to last. Worn to tell your story, wherever in the world you go.
The People Behind Susego
Shipra Bhutada and Kedar Naik’s journey began as batchmates at the National Institute of Design (NID), where a shared curiosity for people, design, and craft laid the foundation for a friendship that would one day grow into Susego. Over the years, their paths were shaped by a deep respect for India’s rich textile traditions and a belief that design could serve as a bridge between heritage and modern life.
Shipra, with her background in user research, brings the lens of empathy and understanding—listening to stories, uncovering what people truly value, and shaping garments that fit seamlessly into everyday life. Kedar, deeply passionate about Indian craftsmanship, is the creative force behind Susego, translating artisanal traditions into contemporary designs that feel both timeless and stylish.
Together, they built Susego with a simple belief: that clothing should be more than fabric—it should be a story, a connection, and a celebration of mindful living. Every piece reflects their shared vision of slowing down, honoring age-old crafts, and creating clothing that today’s man can wear with comfort, pride, and purpose.
