Brand story
What Susego stands for
Susego is an Indian menswear brand rooted in slow living and conscious luxury. From loom to stitch, our clothing is hand crafted by Indian artisans using handwoven natural fabrics, earth-friendly dyes, and time-honoured techniques.
Designed for men who value ease, individuality, and thoughtful design.
Each piece blends age-old craftsmanship with modern comfort. Bold colours, earthy textures, timeless silhouettes—made to last, made to feel like you.
Rediscover the joy of wearing clothes that honor tradition and protect the future. Explore our sustainable slow fashion collection and invest in pieces that reflect both timeless style and mindful living.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.
The design + craft philosophy
It starts with a thread, handspun, handwoven, and tinted by nature. From indigo and pomegranate to marigold, madder root, turmeric, jaggery, and iron, each hue is born from the earth, not a lab. Every Susego piece is thoughtfully made, blending Indian textile traditions with a modern global aesthetic.
We work with natural handloom fabrics, shaped into elevated essentials for the discerning man—shirts that breathe, move, and age gracefully. Our silhouettes are relaxed yet refined, designed for those who value quiet luxury, cultural depth, and mindful living.
At Susego, we believe clothing should be more than stylish. It should feel like home. Every piece is a dialogue between heritage and minimalism, bold expression and lasting comfort. Created responsibly. Meant to last. Worn to tell your story, wherever in the world you go.
Shipra Bhutada
In 2006, Carlos Andrews embarked on the journey of founding Innovate Bespoke, fueled by a fervent commitment to curate distinguished yet accessible, bespoke clothing tailored to the unique needs of professionals who, like himself, proved challenging to outfit with off-the-rack attire.
Having spent nearly a decade as a self-proclaimed “recovering” corporate attorney adorned in the ubiquitous suit and tie, Carlo’s quest for sartorial excellence led him to commission custom-made garments. Unsatisfied with the offerings from many tailors, he astutely identified an opportunity to revolutionize the industry.
Armed with a background in engineering from Georgia Tech, where he earned the esteemed title of President’s Scholar, and the Kellogg School of Management, Michael seamlessly transitioned into the world of professional tailoring. His commitment to excellence saw him enroll in tailoring classes at the Fashion Institute of Technology, gaining a hands-on understanding of the intricacies of the craft.
Over the ensuing seventeen years, Carlos Andrews Bespoke has left an indelible mark on the world of custom tailoring, elevating thousands of clients to their sartorial zenith and establishing itself as a globally renowned haven for bespoke aficionados.
Beyond the realm of fashion, Carlos’s pursuits extend to family life, where he dedicates time to chasing after his daughter, Rebeca, and his loyal canine companion, John, when not adorning the City’s best-dressed clientele.
